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Irina Verlan

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About

About ME

WHo AM i

Legal advisor turned digital strategist, marketing manager, licensed project manager, accredited trainer, certified in digital humanities.

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EDucation

learning

2019

● Digital Humanities

Universitat Autonoma de Barcelona

2018

● Certification in Google AdWords

● Google Digital Certification

Google

2017

● Certification Strategic Social Media Marketing

● Marketing Management

● Reputation Management in Digital World

● Digital Transformation Strategy

● Digital Branding and Engagement

edx.org

2016

● Project Management

● Accredited Trainer

● Presentation Skills

GS Training

2013

● Bachelor Degree

"Titu Maiorescu" University

Experience

involvement

2018

Nov to 2019 Jul

Marketing Manager Romania & Republic of Moldova

SmartID DYnamics

● Effectively oversaw all promotions for both sites, including creative and offer selection.

● Supervised offer strategy for all consumer marketing initiatives involving third-party merchant offers.

● Trade show coordinator for International and National events.

● Developed and implemented customer service training concepts and policies

2017

Nov to 2018 Oct

Digital Strategist

Wave Division

● Spearheaded a viral campaign for one of the company's new products

● Analyze & Identify Short&Long Term Communication Digital Strategy

● Create the proposal, implementation, management of campaigns with bloggers, vloggers, celebrities

● Create the proposal, implementation of concepts for materials, campaigns, events, etc.

2012

Feb to 2017 Nov

Digital Markting Specialist

Freelancer

● Social Media Strategy. Created and improved the social media editorial calendar with daily posts for Facebook, Instagram, YouTube accounts.

● Led execution of strategic planning - facilitated strategic planning process to clearly articulate clients companies' vision, mission, value proposition, brand architecture and positioning.

● Created effective content strategy with high engagement and user retention rate.

● Developed and executed major Facebook, YouTube and web campaigns within budget and scope of online objectives.

2013

Mar to 2017 Nov

Legal Advisor

Domas Insurance

● Protecting company interests of the clients

● Maintaining a strong business position through revision of contracts

● Representing the best interests in the law of court and in artnership with other third parties

Let's connect

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get in touch

contact me

Hello. Let's get in touch

Address

Bucharest, Romania

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What I do

take a look

Service Service Service Service
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Digital Marketing Strategy

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Branding

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Social Media

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Digital PR

My Skills

Expert in

Strategy
Digital branding
Digital PR
Social Media
Digital reputation management
Events
Budgeting
Public Speaking

Languages

Romanian

English

Russian

Ukranian